About Us
Liberty was founded in 1957 by Sir Donald Gordon who watched his father work hard all his life yet reap little financial
reward for his efforts. This struggle ignited in him the overwhelming belief that all people should have the opportunity
to grow their wealth and leave a proud legacy for their family.
This belief is captured in our name and our flame, taken from the Statue of Liberty and imbued with the same meaning of
freedom and opportunity.
Nearly 60 years later, and with a presence in 18 African countries, we have grown from
being a South African life insurer to a pan-African financial services company, offering
asset management, investment, insurance and health products to 3.2 million people across Africa.
In Uganda, Liberty has over 10 years of exceptional customer service experience, offering comprehensive
financial services suite, built to comprehensively meet our customers' needs at every step of their life journey.
We offer a comprehensive range of short or long-term insurance products, value-added services, health solutions,
retirement income facilitation,
investment and lifestyle risk solutions for both the retail and corporate markets.
Our Vision
To be the trusted leader in insurance and investment in Africa and other chosen markets.
Why we are in business?
Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.
Our Purpose
Our purpose is to improve people's lives by making their financial freedom possible. We know this
path because we walk it every day. We understand the power of knowledge to change realities, when set into action.
Knowledge is our currency and our wealth. The advantage of knowing is entrenched in our organisational DNA and is demonstrated
in the way we engage with our customers,
business partners and stakeholders. It is our continuous pursuit to pioneer new ways to guide people towards their financial freedom.
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